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- Bubs Australia (BUB) has entered the vitamin and mineral supplements (VMS) category after inking an agreement with Chemist Warehouse
- This agreement will see Bubs’ new Vita Bubs infant and children’s VMS brands sold across 400 Chemist Warehouse stores from October
- Vita Bubs will come in the form of a chewable tablet or single-serve powder sachets aimed at newborns through to 12-year olds
- Coinciding with this agreement is the announcement that Jennifer Hawkins as Bubs’ new global brand ambassador
- Over the next three years, Jennifer will represent multiple Bubs products
- In more good news for the company, Bubs’ FY20 gross revenue increased 32 per cent to $62 million
- Revenue for the second half of FY20 also grew 28 per cent on the prior corresponding period despite COVID-19 impacts
- Company shares are down 4.41 per cent and are trading for 97.5 cents each at market close
Bubs Australia (BUB) has entered the vitamin and mineral supplements (VMS) category after inking an agreement with Chemist Warehouse.
This agreement will see Bubs’ new Vita Bubs infant and children’s VMS brands sold across 400 Chemist Warehouse stores from October.
Vita Bubs will come in in the form of a chewable tablet or single-serve powder sachets aimed at newborns through to 12-year olds.
These products contain goat milk, colostrum, lactoferrin, and probiotics to aid in bone development, and digestive and cognitive health.
“The vitamin and mineral supplements category provides Bubs with the opportunity to leverage our unique positioning as a children’s nutrition and Australian goat dairy specialist with the launch of a complementary band extensions into this material $2.3 billion category,” Founder and CEO Kristy Carr said.
“The move into the VMS category is consistent with our strategy to evolve into high margin adjacent categories where we know our end consumers and can leverage existing corer competencies and brand reach across multiple children’s feeding and health settings,” she added.
Coinciding with this agreement is the announcement of Jennifer Hawkins as Bubs’ new global brand ambassador.
This partnership covers a three-year term and Jennifer will represent Bubs Goat Toddler Milk, Bubs Organic Grass-fed Cow’s Toddler Milk, Junior Nutrition milk products, cereals and toddler snacks, organic baby food, and the new Vita Bubs range.
“I am absolutely thrilled to be welcomed into the Bubs family. I actually started using Bubs Organic puree pouches and rusks before being approached to be the company’s global ambassador,” Jennifer said.
In more good news for the company, Bubs’ FY20 gross revenue increased 32 per cent to $62 million while its second half FY20 gross revenue grew 28 per cent on the prior corresponding period despite COVID-19 impacts.
Infant formula sales were also up 69 per cent from the prior corresponding period to $33.7 million, while 2H20 sales jumped 65 per cent to $20.8 million.
Interestingly, these infant formula sales represent 55 per cent of gross revenue in FY20.
Bubs will now focus on expanding into high margin markets, accelerating its brands, and stepping-up global market expansion.
Company shares are down 4.41 per cent and are trading for 97.5 cents each at market close.
