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- Forbidden Foods (FFF) will see its FUNCH baby food range sold in Baby Bunting (BBN) stores across Australia
- This is a significant win for the company as Baby Bunting is Australia’s largest baby goods retailer with annual sales of over $400 million
- Forbidden’s baby food range includes four fruit purees and three wholegrain cereal products which will be rolled out in Baby Bunting stores from January next year
- The companies have agreed to a sampling program to build consumer awareness and drive sales growth
- Company shares closed 3.33 per cent in the red to trade at 29 cents
Forbidden Foods (FFF) will see its FUNCH baby food range sold in Baby Bunting (BBN) stores across Australia from January next year.
Baby Bunting is Australia’s largest baby goods retailer with 58 nationwide stores and a strong online presence. It has annual sales of over $400 million and a store network growth plan to reach 100 stores.
All of Forbidden Foods’ Australian baby foods range will be stocked in Baby Bunting stores. The range includes four fruit purees and three wholegrain cereal products with potential to grow in the future.
Source: Forbidden Foods
“Baby Bunting is at the forefront of baby products and has unprecedented access to new parents, we couldn’t be more pleased to have such a strong retail partner like Baby Bunting supporting the FUNCH Australian plant-based baby foods range,” Co-founder and Chief Operating Officer Jarrod Milani said.
“Our arrangement with Baby Bunting shows there is strong demand for innovative and also 100 per cent Australian sourced baby foods catering to the growing next generation of millennial parents,” Jarrod added.
The companies have agreed to a sampling program to build consumer awareness and drive sales growth.
Company shares closed 3.33 per cent in the red to trade at 29 cents.
