Join our daily newsletter At The Bell to receive exclusive market insights
- YPB has launched a new anti-counterfeit, anti-tamper device, Vintail. Seppeltsfield Wines is the first company to use the product
- Customers can scan the authenticity label on their smartphones to test the validity of the wine
- YPB’s share price has risen 16 per cent following the launch
Technology producer YPB is debuting its new anti-tamper, anti-counterfeit product, Vintail. One of Australia’s oldest wineries, Seppeltsfield Wines is the first company to try the new technology.
Vintail uses near-field communication, so purchasers can scan the authenticity label on the wine bottle and the validity of the product is displayed on their smartphone. A microchip is embedded into the neck of the bottle and each bottle is “uniquely serialised” to aid in ensuring authenticity.
“The release of Vintail marks the start of a new generation in interactive packaging that goes well beyond product authenticity,” CEO and Executive Chairman of YPB, Josh Houston, said.
According to the company, using Vintail triggers deep engagement with companies brands as it connects the physical product to the digital realm.
Executive Chairman of Seppeltsfield Wines, Warren Randall, said being a global brand means it’s essential to be at the “forefront of innovation.”
Seppeltsfield has a vested interest in proactively investing in technology to guarantee win authenticity, Randall added. The winery played a role in helping develop Vintail to ensure it is fit for purpose.
The agreement between YPB and Seppeltsfield is initially for three years and has the option to be extended a further two. YPB is paid in a monthly subscription fee.
Following the launch, YPB’s share price has risen 16 per cent to $0.0070 each.
