Join our daily newsletter At The Bell to receive exclusive market insights
- Mighty Kingdom (MKL) announces its contract partnership with Mattel has been extended through 2022
- Contract terms with Mattel have not been disclosed, but Mighty Kingdom confirms the terms are material in terms of the company’s work for hire revenues
- The contract extension will see Mighty Kingdom continue to develop the mobile game “Barbie Fashion Closet” based on the “Barbie doll” franchise that is available on Apple IOS and Android devices
- MKL shares hold steady at 13.5 cents at market close
Mighty Kingdom (MKL) announced its contract partnership with Mattel has been extended through 2022.
Contract terms with Mattel have not been disclosed, but Mighty Kingdom said the terms are material in terms of the company’s work for hire revenues.
The contract extension will see Mighty Kingdom continue to develop the mobile game “Barbie Fashion Closet” based on the “Barbie doll” franchise that is available on Apple IOS and Android devices.
“Mattel’s Barbie brand is one of the most iconic toy brands in the world, and a favourite of many of our development team,” said Managing Director and CEO of Mighty Kingdom, Philip Mayes.
“We look forward to our continued collaboration with Mattel on Barbie Fashion Closet and to explore new opportunities with them in the future.”
In the game, players are allowed to style Barbie and her friends with outfits from the Barbie Extra! and Barbie Fashionistas lines. Barbie fans can express their creativity endlessly, with multiple hair and makeup options, and hundreds of clothing items to complete any look.
This contract extension comes two weeks after Mighty Kingdom launched its successful ‘Conan Chop Chop’ which is also its first console game.
MKL shares held steady at market close, trading at 13.5 cents per share.
