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The Calmer Co. (ASX:CCO) has inked a huge new agreement with supermarket giant Woolworths (ASX:WOW) which will see the company’s 50-gram Instant Kava hit shelves in Australia as soon as the middle of the year.
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“The national launch in Woolworths is a major milestone for sure… it further validates the growing consumer demand for premium Kava as a safer, cheaper alternative to alcohol,” Zane Yoshida, The Calmer Co’s CEO, told HotCopper.
The expansion means Instant Kava is on Woolies and Coles (ASX:COL) shelves.
“This reinforces our ambition to lead the rapidly growing category,” Mr Yoshida added.
CCO opens at 0.4cps on Wednesday after a 20% drop yesterday.
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