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- West Australian meat eaters are getting around what is called regenerative farming — a holistic approach to agriculture which aims to improve the land you work on
- WA brand Wide Open Agriculture is having no shortage of business with this approach, announcing today $200,000 in sales from its first full quarter of business
- The company’s grass-fed lamb and beef products are being snapped up by over 35 clients in Perth and Margaret River, including ritzy restaurants and locally-loved burger shops
- Shares in the company are trading 8.33 per cent higher today for 13 cents per share
West Australians on the hunt for a good burger or lamb dinner are no strangers to what is called regenerative farming.
Regenerative farming is an approach to agriculture which focuses on a philosophy of improving the land you work on.
This means despite sourcing grass-fed beef and lamb from the land, you’re striving to increase biodiversity, soil regeneration and water cycles in the area.
One company working to uphold this holistic approach is Western Australia’s own Wide Open Agriculture (WOA).
WOA announced today the company’s first full quarter sales for beef and lamb have achieved a solid $200,000 — representing a 68 per cent growth from its first full month of business in June this year.
“Our first quarter of sales have been greater than anticipated and have demonstrated the capacity of our brand to connect with leading chefs and engaged food consumers across Western Australia,” Managing Director Dr Ben Cole said.
There’s been no shortage of business for the company’s supply of beef to clients as well, as it continues to work with restaurants such as Short Order Burger Company, The Reveley, Cook and Mason, and Bread in Common among many more.
Today’s announcement is leagues ahead of the company’s sales numbers from 20 clients in early July, which reached $40,000. Today the company is servicing over 35 clients across Perth and Margaret River.
“Feedback has been fantastic and interest continues to grow in our product range and story,” Dr Ben added.
“Our objective is to be Australia’s brand of choice for engaged consumers who respond not just to the amazing taste and quality of our products, but to the provenance of our regeneratively farmed products.”
In mid-August, the company also celebrated a next-day delivery option for its products. This welcomed an online sales channel for individual customers through its brand “Dirty Clean Food”.
“We have completed our retail packaging development and are now focused on developing a network of retail partners, this will be followed by the launch of a range of value-added plant-based and meat products to continue to expand our customer base and diversify our revenue streams,” Dr Ben concluded today.
WOA is seeing a healthy uptake in share pricing today for the Australian market, trading 8.33 per cent higher for 13 cents per share. The company’s market cap is currently valued at $8.469 million.
