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- The a2 Milk Company (A2M) has announced it will expand into the Canadian market
- It has signed an exclusive licensing agreement with Agrifoods Cooperative for the production, distribution, sale and marketing of its milk
- The companies will work with local Canadian dairy farmers to source milk locally
- a2 says it expects to launch a range of liquid milk products this year
- a2 Milk is down 2.19 per cent on the market this morning, selling shares for $15.16 apiece
The a2 Milk Company (A2M) has announced it will expand into the Canadian market.
The company has signed an exclusive licensing agreement with Agrifoods Cooperative for the production, distribution, sale and marketing of a2 Milk branded liquid milk.
a2 interim CEO Geoffrey Babidge is pleased to form this partnership with Agrifoods.
“This arrangement gives us the ability to leverage the brand development work we have already undertaken in North America and expand into the Canadian market
with a well-respected partner,” Geoffery said.
Agrifoods is a leading provider of premium quality dairy and food products and services.
a2 Milk will provide Agrifoods with access to its IP and marketing assets and know-how relating to the sourcing and processing of the milk. The companies will work with local Canadian dairy farmers to source milk locally.
The company said it is expected that a range of liquid milk products will be launched this year.
“This is an excellent partnership and we are excited to be able to offer a2 Milk products to Canadian consumers,” Agrifoods CEO Maheb Nathoo said.
“The a2 Milk Company is an innovator in the dairy industry and we are delighted to be partnering with them,” he added.
a2 is down 2.19 per cent on the market this morning, selling shares for $15.16 apiece at 11:02 am AEDT.
