Join our daily newsletter At The Bell to receive exclusive market insights
- Adore Beauty (ABY) appoints retail executive Tamalin Morton to lead the company as CEO from the start of next year
- She will replace departing CEO Tennealle O’Shannessy, who will leave the business at the end of this year
- Founders Kate Morris and James Height will assume co-CEO roles for the interim period following Tennealle’s departure and Tamalin’s commencement
- Ms Morton says she sees additional opportunities for the company to capitalise on its market-leading position to increase profitability
- Shares in Adore Beauty have ended the day 1.14 per cent in the red at $1.73
Adore Beauty (ABY) has appointed retail executive Tamalin Morton to lead the company as CEO, effective January 9, 2023.
She will replace departing CEO Tennealle O’Shannessy, who will leave the business on December 30.
Founders Kate Morris and James Height will assume co-CEO roles for the interim
period between Tennealle’s departure and Tamalin’s commencement.
Ms Morton is the current CEO at Best Friends Pets and My Pet Warehouse where she “significantly increased” sales and profitability over the three years in the role, supporting its acquisition by Petspiration.
Prior to that, Tamalin led the Priceline and Priceline Pharmacy unit at API before its acquisition by Wesfarmers, driving like-for-like sales growth and overseeing the Sister Club, one of Australia’s largest loyalty programs.
“Tamalin’s extensive industry experience will be instrumental in fast-tracking our growth, and delivering on our strategic initiatives to increase revenue, customers, and margins over the short and longer term,” Chair Marina Go said.
“She brings relevant category experience and a proven track record of driving growth within omni-channel, high-growth entrepreneurial businesses,” Ms Go added.
“Tamalin’s customer-centric approach and focus on team culture aligns with Adore Beauty’s values and her marketing credentials will be invaluable as the industry continues to navigate higher customer acquisition costs.”
Commenting on her appointment, Ms Morton said she sees additional opportunities for the company to capitalise on its market-leading position to increase basket size, order frequency, and profitability.
Her remuneration package includes a $510,000 salary and superannuation.
Shares in Adore Beauty ended the day 1.14 per cent in the red at $1.73.
