Makeup brushes stacked in a cup. Source: Unsplash
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • Adore Beauty Group (ASX:ABY) rejects a takeover offer from London Stock Exchange-listed THG plc
  • Adore shareholders have rewarded the move with shares up nearly 20 per cent heading into lunchtime trades
  • The company confirmed media reports from over the weekend it had received an offer
  • But the bid undervalued the company, management said
  • Shares last traded at $1.11

Adore Beauty (ASX:ABY) has confirmed media reports over the weekend it received a takeover bid from a company in London.

It’s also rejected the takeover offer.

Adore Beauty’s share price, in turn, spiked nearly 20 per cent heading into lunchtime trade today.

Who wants to buy it?

Adore received a takeover offer from London-listed THG Plc (formerly ‘The Hut Group’).

Both companies are online-facing beauty product retailers, with THG headquartered at Manchester Airport in England.

THG describes itself as a “digital innovator”, with a portfolio of leading beauty, health, wellness and sports nutrition brands.

There’s just one problem in its bid for 100 per cent of Adore Beauty’s shares – Adore reported THG undervalued the company.

Not in best interests

“Following a review of the terms of the proposal with the assistance of its financial and legal advisers, the Board of Adore Beauty (Board) concluded that the Proposal undervalued the company,” an unattributed release read today.

“[The bid] was unable to be implemented, and was not in the best interests of shareholders. For these reasons, the Board rejected the proposal.”

THG offered Adore a deal where it would pick up all shares for A$1.25 – $1.30 per share.

Shares were worth 93c back on Friday.

Shareholders, no doubt, will be hoping for a Hollywood-style bidding war.

Adore Beauty shares last traded at $1.11.

ABY by the numbers
More From The Market Online
The Market Online Video

ASX Market Close: Index claws back intraweek losses | 26 July, 2024

The ASX200 closed up 0.76% today. Losses from earlier in the week were clawed back with…
A visual representation of e-commerce.

Shekel Brainweigh and Calmer Co lead innovations in the retail space

Several ASX-listed businesses have been gaining ground in the retail sector based on their focus on…
The Market Online Video

ASX Market Update: Mining and Energy stocks lead rising bourse | July 26, 2024

The ASX200 is trading up around 0.87% to just about 7930 points. Materials has been the…