- Healthcare stock Advanced Human Imaging (AHI) has signed a binding terms sheet with e-Mersion Media
- Under the agreement, e-Mersion will deliver AHI’s technology via its in-publication portal
- This will allow AHI’s scans to be carried out inside e-Mersion’s range of digital magazines
- Both companies are hoping to combine their tech and launch an initial product by July, with AHI and e-Mersion to split the revenue
- Advanced Human Imaging will also carry out cost recovery and charge US$1.99 (around A$2.57) per scan
- Shares in AHI are trading down 5.17 per cent at $1.10 per share
Healthcare stock Advanced Human Imaging (AHI) has signed a binding terms sheet with Melbourne business e-Mersion Media.
Under the agreement, e-Mersion will deliver AHI’s technology via its in-publication portal.
This will allow AHI’s scanning tech to be carried out inside e-Mersion range of digital magazines.
e-Mersion is in charge of designing the relevant media assets within the publications — including a reader-specific call to action.
The company explained this could be a heart-rate check for a sport publication or a body scan for a clothing and retail magazine.
Both AHI and e-Mersion are hoping to combine their technology and launch an initial product by July, with the companies to split the revenue.
Advanced Human Imaging will also carry out cost recovery and charge US$1.99 (around A$2.57) per scan as part of the agreement.
“I was floored by the level of interaction and how the content was a combination of touch, video, and sound,” AHI CEO Vlado Bosanac said of the e-Mersion digital publication technology.
“I can see people interacting with this enhanced magazine technology and using their in-device camera empowered with our technology to have a health check or simply size a garment before they order right there in the magazine,” he said.
“This market access is a game-changer, validated by the fact that e-Mersion has secured partnerships with Formula One World Championships, Retail inMotion, and Robb Report,” he added.
Shares in AHI are trading down 5.17 per cent at $1.10 per share at 12:21 pm AEST.