Adveritas launches TrafficGuard self-serve platform for non-enterprise customers

Global digital marketing anti-fraud software specialists Adveritas (ASX:AV1) has launched an upgraded, fully automated self-serve TrafficGuard platform for non-enterprise customers, with the company targeting an estimated market of over 200 million small to medium (SME) digital advertisers globally, which would represent a step-change in its growth trajectory and revenue potential.

Listen to the HotCopper podcast for in-depth discussions and insights on all the biggest headlines from throughout the week. On Spotify, Apple, and more.

TrafficGuard is an ad verification platform for businesses to protect their digital advertising spend from fraud and optimise campaign performance.

Co-founder and CEO at Adveritas, Mathew Ratty, said the upgrade is facing a transformational increase in the total addressable market (TAM) through a new offer tailored to SME customers.

“The launch of our upgraded self-serve platform is transformational. We have successfully grown our company to date through servicing the enterprise customer market and we are excited to provide a new offering to the even larger addressable market of small to medium enterprises,” he said.

“We are now focused on providing our unique, proprietary TrafficGuard service to all types of businesses to protect the ecosystem from invalid traffic and fraud.

“For example, capturing just 0.01% of the estimated 200 million SME digital advertisers at the initial package of US$49 per month would generate revenue of approximately US$11.8 million on an annualised basis.”

Mr Ratty said TrafficGuard’s existing self-serve platform has proven to have a strong product-market fit. Growing demand for ad-fraud protection solutions among SME users has resulted in the company’s revenue from self-serve customers increasing by 59% in the last 12 months.

He said that, importantly, the strong performance of the existing SME platform occurred with minimal marketing and internal support, and with only Google Search protection being provided.

“The launch of the enhanced self-serve platform with dedicated marketing investment, sales enablement, and expanded product functionality is expected to materially accelerate revenue growth from SME customers.”

The upgraded self-serve portal provides SMEs with a substantially enhanced offering, including a single pane of glass view of advertising performance and invalid traffic (IVT).

It also features analytics covering both Google and Meta platforms (once the Meta feature is released) and user-friendly self-sign up, credit-card billing and minimal sales and support requirements.

TrafficGuard’s technology proactively detects and blocks invalid traffic, ensuring that ad spend is directed towards real, high-value users.

AV1 is up +4.65% to 9cps today.

Join the discussion: See what HotCopper users are saying about Adveritas Ltd and be part of the conversations that move the markets.

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.