The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • Ecommerce sales have jumped 70% in November
  • Calmer Co produces kava-based relaxation health drinks
  • Its flagship will hit the stores of Coles nationwide from early 2024
  • Shares last traded at 0.6c

Calmer Co (CCO) has reported a 70 per cent increase in e-store sales in the month of November 2023 alone.

This impressive metric comes ahead of the company’s rollout in Coles (COL) stores nationwide from January 2024.

Its flagship product, FijiKava – a health drink touting relaxation effects – will be what consumers familiarise themselves with.

A smaller “shot” product will also be distributed.

Calculating 70% growth

CCO arrives at this figure through a month-on-month comparison analysis. Sales were 70 per cent higher than in October.

In terms of cash, that means over $110,000 in revenue for Calmer Co.

Ecommerce sales in October netted the company over $6,000 a day, according to data published by Calmer in early November.

For clarity, today’s 70 per cent growth figure relates only to Australian sales – explaining the disparity between the October daily revenue figure and today’s announcement.

Sales factor

Black Friday and Cyber Monday are believed to have been driving factors behind the sales boost.

However, just in the last week, Calmer has also kicked off NZ shipping – and it says early stage demand is promising.

Meanwhile, sales in the US via Amazon remain strong, according to the company’s chief.

Management comment

“The marketing strategy has been extremely well targeted and we have seen increasing sales order volume and increasing basket value across the month,” Calmer CEO Anthony Noble said.

“We continue to see strong sales in the USA via and from February we will roll out a similar strategy for online sales via Shopify in the USA.

“[This will build] on the success using the proven effective methodologies we have been honing in the Australian market.”

Rugby partnership to 2026

Calmer Co has also announced its extension of a contract with Fiji’s Rugby league.

Calmer sources its kava feedstock from the island nation of Fiji and so the partnership provides a national brand opportunity.

“The company has had a long standing partnership with Fiji Rugby,” Noble added.

“As part of an expanded and deepening partnership we are delighted to announce that Fiji Kava and Taki Mai will continue to be the official kava of the Flying Fijians, Fiji Sevens and both Fijiana teams.”

CCO shares last traded at 0.6c.

CCO by the numbers
More From The Market Online

Weekly Wrap-up: The Headlines That Matter

A list of headlines and economic data that moved markets this week – and what's next.
The Market Online Video

Market Close: ASX200 wraps up the week on a high

The ASX200 closed up nearly half a per cent. Most sectors finished in the green.
The Market Online Video

Webinar: Australia’s Uranium Awakening: Investing in a Glowing Future

Uranium's regained serious value after an extended price depression that resulted from plentiful supplies coupled with…