- AppsVillage has expanded its Facebook advertising offering to Malaysia, India, the Philippines, and multiple countries in Africa
- AppsVillage provides an easy and inexpensive SaaS (Software as a Service) solution that allows small-to-medium businesses (SMB) to create and manage their own mobile application
- Facebook currently has around 100 million business pages and an advertising reach of over 2.4 billion users
Software as a Service (SaaS) solutions provider AppsVillage has expanded its Facebook advertising offering to a range of overseas markets.
These markets include the Philippines, India, Malaysia, and multiple countries in Africa.
AppsVillage provides an easy and inexpensive SaaS solution that allows small-to-medium businesses (SMB) to create and manage their own mobile application as a way of connecting with their customers and growing the business.
The technology boasts the automated design, development, marketing, and maintenance of mobile apps. Essentially, it allows users to build, preview, and launch their own app without any code writing or digital marketing knowledge.
On top of this, AppsVillage’s one-click advertisement capability allows its SMB users to create engaging promotional and advertorial content quickly and easily via its existing mobile app, and advertise directly on Facebook.
And this is no small feat: Facebook currently has around 100 million business pages and an advertising reach of over 2.4 billion users.
Additionally, all advertising costs will be automatically charged to the user’s AppsVillage account, eliminating the need for a credit card.
The advertising also includes an automated advertising targeting mechanism the ensure that all SMBs achieve maximum reach.
Expanding its Facebook advertising capabilities to the vast number of additional users in emerging markets provides huge revenue generation potential for AppsVillage.
It also represents another step forward in the commercialisation of its Facebook advertising offering.
On September 30, AppsVillage was released from voluntary escrow. Shares have since remained unchanged, however, and continue to trade for 15.5 cents apiece at 12:26 pm AEST today.