West Australian-based internet service provider Aussie Broadband Ltd (ASX:ABB) has launched a new sub-brand – Buddy Telco – which focuses on self-service and affordability, with a digital-first experience.
At the same time, the company’s share price plunged by more than 16 percent in early trading, sitting at $2.99 cents at 11:46 AEDT, on news that its EBITDA (earnings before interest, taxes, depreciation and amortisation) had been revised to a range of between $125 million and $135 million for the 2025 Financial Year.
This was a shift from the initial predicted range of $135 million to $145 million.
Aussie said Buddy would focus in particular at the ‘value-seeking’ part of the NBN (national broadband network) market in Australia as a challenger brand, focusing on targeting 4 million households within this market.
The brand’s set up means that customers will be able to use the Buddy Telco app, website and Live Chat to manage their connection, upgrades, outages and usage, and services will be offered on a self-service basis alone.
The latter aspect will aim to leverage Aussie’s experience in automation, with machine learning for network and technical support.
Aussie Broadband Group Managing Director Phillip Britt said the company would be a welcome addition to the market.
“Aussie is thrilled to launch Buddy Telco, a truly digital-first offering that provides value and
ease of use to the consumer,” he said.
“Our strategic investment in Buddy allows the Group to compete in both the premium and
value-led broadband sectors, further diversifying the markets we operate in.
“We look forward to continuing to change the game through Buddy’s success.”