- BetMakers Technology Group (ASX:BET) announces a new five-year partnership with PA Betting Services, a division of UK-based PA Media Group
- Both parties aim to launch a broadcast streaming and wagering platform for global racing markets
- The AdVantage Platform is expected to go live with its first customers in Q4 FY24
- BET last traded at 10.8 cents
BetMakers Technology Group (ASX:BET) has announced a five-year partnership with PA Betting Services, a division of UK-based PA Media Group.
Both parties aim to launch a broadcast streaming and wagering platform for global racing markets called “The AdVantage Platform,” a cutting-edge solution for wagering and content.
“The AdVantage Platform brings together the strengths of both businesses while simultaneously offering rights-holders and race tracks a new turn-key path to more operators and more regulated markets.” BetMakers CEO Jake Henson said.
“Importantly, this is a culmination of the work that has gone into our NextGen technology and leveraging the integrations of our global business units and assets.”
Designed as a business-to-business offering, The AdVantage Platform provides a complete and user-friendly solution for betting operators worldwide, including PA Betting Services’ existing base of more than 200 customers.
Addressing two critical aspects of racing and wagering markets, The AdVantage Platform:
- Simplifies compliance with regulations, making it easier for rights holders and racing bodies globally to distribute and monetize racing content.
- Offers an integrated tech solution that blends data, content, trading, streaming, and editorial aspects, creating an unmatched experience for racing fans worldwide.
The AdVantage Platform is expected to launch with its first customers in Q4 FY24.
BET last traded at 10.8 cents.