The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • Bigtincan’s (BTH) sales software will become the latest craze in Sephora stores after the company won a $2.8 million contract with the global beauty retailer
  • The cosmetics giant has signed Bigtincan to provide AI software to its customer service staff
  • While the software will only be brought to stores in the U.S. for now, Bigtincan is confident it won’t be long before the development software is available in other countries
  • Bigtincan shares are up 3.7 per cent today, trading for an even 70 cents

Bigtincan’s sales software will become the latest craze in Sephora stores after the company won a $2.8 million contract with the global beauty retailer.

The cosmetics giant has signed Bigtincan to provide AI software to its customer service staff. The technology is expected to empower its frontline retail team via an online learning portal that also records customer feedback.

The ASX-listed software provider will rake in nearly three million dollars from the deal, which allows its Zunos technology to be rolled out across all of Sephora’s global retailers.

While the software will only be brought to stores in the U.S. for now, Bigtincan is confident it won’t be long before the development software is available in other countries.

The Zunos software is described as a modern, personalised mobile learning platform that empowers thousands of retail staff.

With a focus on improving sales and customer satisfaction rates, Zunos provides retailers with customised training to build their confidence on the frontline.

Other conglomerates who already use the Bigtincan platform include AT&T, Thermo Fisher, Merck and ANZ Bank.

Sephora, a leading global beauty brand with over 2600 stores in 34 countries, is owned by French multinational LVMH – the world’s leading luxury goods group.

Just recently, LMVH bought luxury American jeweller Tiffany for nearly A$24 billion (US$16.2 billion). The little-blue-box brand joined 72 other notable retailers (like Sephora, Louis Vuitton, Dior and Veuve Clicquot champagne) under the LMVH umbrella.

Bigtincan shares are up 3.7 per cent today, trading for an even 70 cents at 3:00 pm AEDT.

BTH by the numbers
More From The Market Online

Nick Scali moves into the UK market through Fabb Furniture acquisition

Nick Scali has acquired UK-based Anglia Home Furnishings, operating under the brand Fabb Furniture.

Kogan shares smashed -26% on lacklustre quarterly update

"Kogan is pleased to announce continued strong profitability" is a strange opening for an announcement that…

Viva Leisure leaps into Northern Territory with iFitness 24/7 acquisition

Viva Leisure Limited is expanding into the Northern Territory through the acquisition of iFitness 24/7, a…
The Market Online Video

Calmer Co e-sales smash past A$10k/d mark; $320K in sales for March

ASX-listed wellness consumer discretionary player Calmer Co (ASX:CCO) has revealed its e-commerce sales hit more than…