PriceSensitive

Blockchain juggernaut Animoca buys MotoGP rights

Technology
ASX:AB1
26 September 2019 00:06 (AEST)

Blockchain master Animoca brands has eaten up yet another sporting licence, this time the MotoGP brand.

The three-year agreement will see Animoca Brands develop and publish a blockchain manager and associated digital collectibles game with MotoGP holder Dorna Sports.

MotoGP was established in 1949 and is the oldest motorsports championship in the world — watched by over 400 million viewers worldwide.

The number of views of MotoGP videos across its various digital platforms exceeds one billion views.

“I’m proud to see MotoGP further cemented as a forward thinking and innovative brand, at the same time as giving fans another way to engage with our sport and get the most from their passion for Grand Prix motorcycle racing,” Dorna Sports Managing Director Pau Serracanta said.

This partnership marks another sporting win for Animoca Brands, following its partnership with Formula 1 to develop and publish the first official Formula 1 blockchain game titled F1 Delta Time.

“We are honoured to work with MotoGP, the undisputed leader among motorcycle racing brands, and we look forward to bringing to blockchain the excitement and thrill of the world’s most popular motorcycle races,” Animoca Brands Co-founder and Chairman Yat Siu said.

Producing the “manager” style game based on motoGP will consist of a selection of collectibles linked directly to the manager game’s core gameplay.

Users will be able to purchase, collect, view, use and transfer the collectibles during gameplay via custom-developed smart contracts and blockchain technologies published by Animoca Brands.

In order to fund business opportunities and the advancement of the new game, the company has completed a strategic $1 million capital raise.

The capital raise was conducted at $0.20 per share, representing an 11.6 per cent premium to the 14-day volume weighted average price as of August 30 of $0.179.

This agreement consolidates the company’s position as a leader in blockchain application for major sports brands.

Animoca Brands expects to launch the game by the start of the 2020 MotoGP racing season.

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