- Burgundy Diamond Mines (BDM) has started selling Maison Mazerea diamonds under its agreement with Solid Gold Diamonds
- A collaboration between the companies launched this month, with the “ultra-luxury” diamond products already selling inside Solid Gold’s showrooms
- The second stage of the deal will see the pair design and make an exclusive fine jewellery collection using Maison Mazerea diamonds
- These sales will be secured through private viewing events which will commence in October
- BDM shares are up 2.5 per cent to trade at 20.5 cents at 2:33 pm AEST
Burgundy Diamond Mines (BDM) has begun selling Maison Mazerea-branded diamonds.
At the start of August, the company announced it had entered into a two-stage sales and profit-sharing agreement with Solid Gold Diamonds, a leading independent jeweller in Australia.
The collaboration launched this month, with a focus on presenting uniquely-cut Maison Mazerea diamonds in Solid Gold’s engagement and bridal jewellery designs.
Burgundy Diamond Mines’ Maison Mazerea branding and products are now on full display inside a showroom in Perth.
BDM Managing Director Peter Ravenscroft said the first few sales marked a “critical step” for Burgundy in becoming a revenue-generating company.
“It is exciting to see the first sales of branded Maison Mazerea diamonds happen so soon after the collaboration launched, and we are steadily building up inventory to be able to maintain a supply of polished stones for jewellery manufacture with Solid Gold here in Australia, and with our other jewellery design partners around the world,” Mr Ravenscroft said.
The second stage of the Burgundy-Solid Gold collaboration will see the companies work together to design and produce an exclusive fine jewellery collection with larger and higher value Maison Mazerea diamonds.
Sales under stage two will be secured via invitation-only private viewing events, which will commence in October.
Burgundy said it would continue progressing the development of similar agreements with other international jewellers and luxury watchmakers.
Company shares were up 2.5 per cent to trade at 20.5 cents at 2:33 pm AEST.