- Burgundy Diamond Mines (BDM) officially launches its new ultra-luxury diamond brand Maison Mazerea in Paris
- The event of Maison Mazerea at Hotel Marois in Paris is also the first public appearance of the newly-named Grace Diamond, one of the rarest pink diamonds in the world
- The company said the unveiling is the final key part of Burgundy’s strategy to become a world leading end-to-end fancy colour diamond company
- Shares in Burgundy were down 10 per cent at the end of the day to close at 13.5 cents
Burgundy Diamond Mines (BDM) has officially launched its new ultra-luxury diamond brand Maison Mazerea in Paris.
The event of Maison Mazerea at Hotel Marois in Paris was also the first public appearance of the newly-named Grace Diamond, one of the rarest pink diamonds in the world.
The diamond will be exhibited in a jewellery creation by renowned Place Vendôme designer, Lorenz Bäumer.
Managing Director Peter Ravenscroft said the official launch celebrate the “extraordinary” beauty and value of fancy colour diamonds.
“The diamonds restore the soul, personality, and individuality to these exquisite natural diamonds through the practice of Haute Diamantaire.
“We now have all the pieces in place to rapidly grow our diamond business, from discovery to design, delivering greater returns to shareholders.”
As mentioned, the unveiling of the Maison Mazerea brand is the final key part of Burgundy’s strategy to become a world leading end-to-end fancy colour diamond company.
The vertically integrated model of mining and buying rough stones, conducting its own cutting and polishing, then selling via Maison Mazerea, will allow Burgundy to capture the full margins from the diamond value chain.
As such, the company holds the firm belief that this completely differentiates Burgundy’s value proposition.
Maison Mazerea is said to be the world’s first “Haute Diamanterie Maison”, inspired by the famous seventeenth century diamond collection bequeathed by Cardinal Jules Mazain to Louis XIV and the French Crown Jewels.
Shares in Burgundy were down 10 per cent at market close to end the day at 13.5 cents.