Source: The Calmer Co International
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

When microcap consumer health brand stock Calmer Co (ASX:CCO) stacked its products on the shelves at Coles (ASX:COL), it knew it was onto a good thing.

But the results from the initial launch period were, perhaps, above expectations – Coles scan sales for CCO’s line of kava-based health drinks, advertised as being able to calm down the mind and body, have clocked $150K.

Broken down by week, the company saw more than $30K in sales every seven days and over 4,600 units sold per week in the eighth week following touchdown on the shelves.

E-commerce sales broadly, meanwhile, now fetch Calmer Co over $11,000 per day.

While the Coles sales performance could be viewed as impressive, company chief Anthony Noble underscored the importance of ecommerce avenues broadly to the company’s bottom line.

Calmer Co has a presence on the e-commerce platforms of Amazon and Walmart.

“Excellence in ecommerce is our primary growth pillar. We have continued to grow month-on-month in these channels, with both Shopify and Amazon contributing,” Noble observed.

“Shopify USA sales in April were more than 4x the March baseline indicating that our strategy in the USA is showing similar promising signs to the early days in the Australian market for Shopify.

“Profitable Retail is our second growth pillar and Coles Australia has been our primary
partner in this channel. The initial sales results seen for the new range of three products in Coles are extremely promising.”

CCO last traded at 0.6cps.

CCO by the numbers
More From The Market Online
The Market Online Video

ASX Market Close: Oil price jumps but miners drag | October 4, 2024

The ASX200 has closed 0.67% lower at 8,150 points. Investors have rising concerns about the Middle…
China deflation context

Week 40 Wrap: China’s nonsensical stimmy hype wanes (shocking!); HotCopper’s picks; oil & inflation

After just over a week, the thrill China’s latest stimulus announcements put into world markets has…

BCI reaches close of funding facility for salt-first part of Mardie project

BCI Minerals Ltd has achieved financial close on a Syndicated Facility Agreement worth $981 million for…
The Market Online Video

ASX Market Update: Oil price spike sends Energy stocks higher | October 4, 2024

The ASX200 has been down 0.75% at 8,140 points in early afternoon trade. The intensification of…