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eCargo (ASX:ECG) appoints Lawrence Lun as CEO

Consumer Discretionary
ASX:ECG      MCAP $11.07M
11 September 2020 15:51 (AEST)

E-commerce enabler eCargo (ECG) has appointed Lawrence Lun as CEO effective September 28, 2020.

Lawrence previously worked as Chief Operating Officer (COO) of eCargo until 2019, a role in which saw him work in the company’s Melbourne, Shanghai, Hong Kong, Shenzhen and London offices.

In this role he was responsible for eCargo’s strategic partnerships, business development team, digital marketing, channel management, and the global accountant management team.

Additionally, this role saw him build and maintain key relationships with the likes of e-commerce companies Alibaba, Lazada, and Netease.

Lawrence most recently worked at HSBC as part of its Global Digital team where he drove digital commercialisation and accelerated digital adoption of customers in the Asia Pacific region.

“I am excited to return and have the opportunity to lead eCargo through the next phase of growth for the group,” Lawrence commented.

“Over the years eCargo has developed a strong suite of end-to-end services and acquired a portfolio of reputable brands from around the world,” he said.

“It is now well positioned to scale and drive further accelerations in its revenue growth. eCargo has a unique proposition, as it is one of the few service providers that can truly offer both online and offline distribution services for brands and retailers wanting to enter the China market,” he added.

Lawrence’s appointment comes after an extensive global search was undertaken to find the perfect candidate with the relevant prerequisite skills and background in the China e-commerce market.

“While serving as our COO, Lawrence demonstrated strong leadership skills and was a natural fit for our CEO role at eCargo. Additionally, he was instrumental in leading a turnaround in the fashion business, by developing partnerships with key customers,” Executive Chairman John Lau said.

“His deep digital marketing experience, entrepreneurial spirit, and history of driving change at eCargo, make him ideally suited to lead the business through our next exciting phase of growth,” he added.

eCargo is steady on the market and shares have been trading for two cents each since September 2.

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