- Emerge Gaming (EM1) has begun the next phase of the MTN Arena marketing campaign which involves a TV broadcast airing in South Africa
- The MTN Arena platform has been broadcast live on the Expresso Breakfast Show in South Africa over the past two days
- The show reaches around one million viewers a day which means MTN Arena will be exposed to around two million viewers over the course of two days
- Expresso also has a strong social media presence – engaging over 900,000 followers across Facebook, Twitter, YouTube and Instagram
- The show has educated the audience on competitive casual gaming, the platform’s capabilities and the prizes users can win by entering tournaments
- Additionally, influencers from Emerge’s recent marketing campaign are promoting MTN Arena and to reach the targeted 10 million impressions
- Company shares have dropped 3.57 per cent and are trading for 2.7 cents
Emerge Gaming (EM1) has begun the next phase of the MTN Arena marketing campaign which involves a nationwide TV broadcast airing in South Africa.
The MTN Arena platform is being broadcast live on the Expresso Breakfast Show in South Africa on August 20 and 21. Expresso showcases lifestyle entertainment such as kids’ entertainment, green awareness, fashion and beauty advice, comedy, celebrity interviews, and more.
The show reaches around one million viewers a day which means MTN Arena will be exposed to around two million viewers over the course of two days.
Additionally, Expresso engages 500,000 followers on Facebook, 181,000 on Twitter, 112,000 on YouTube and 114,000 Instagram followers.
The show has reportedly educated the audience on competitive casual gaming, the platform’s capabilities and the prizes they can win by entering tournaments. MTN Arena users were also shown how to subscribe to the platform to encourage activation through the broadcast.
“MTN has brought the first mobile eSports tournament platform to South Africa,” MTN South Africa General Manager Jason Probert said.
To optimise engagement, the “Popular Host” feature was showcased live which sees TV hosts and influencers participate to promote subscription to the MTN Arena platform.
The influencers have a reach of followers across their social media platforms. The campaign plans are expected to target more than 10 million impressions.
Company shares have dropped 3.57 per cent and are trading for 2.7 cents each at 11:28 am AEST.