- Esports Mogul will launch a new Branded Hub with game players Team Secret
- Team Secret is a top-ranked esports team and is the most talked about team on twitter
- The Branded Hub will let Team Secret run their own branded tournaments
- Mogul and Team Secret expect to launch the new hub within the next 60 days
- Mogul remains steady on the market today and is selling shares for 1.2¢ apiece
Esports Mogul will launch a new Branded Hub with game players Team Secret.
Team Secret is a top-ranked esports team with significant reach across the globe with a fan base of over two million on social media and discord combined.
It received the highest fan support of any team at The International 2019, where they competed for a share in US$34 million. It remains as one of the world’s most talked about teams on Twitter.
Team Secret has run professional teams in Dota 2, Rainbow Six Siege, Fortnite, APEX Legends, PUBG Mobile and Age of Empires II, and have recently launched the first esports branded alcoholic beverage, ‘AFK’ – a craft beer.
Mogul is an esports media and software business. It owns the world’s most advanced pure-play online esports tournament and matchmaking platform, mogul.gg.
Branded Hubs are a way for gamers to establish profiles on Mogul to include their own marketing and branding, such as supporting their team, league, or company as well as promote their own events with a high level of customisation.
Under the partnership agreement, Mogul and Team Secret will finalise a 12-month calendar of Team Secret branded tournaments to be hosted on Mogul’s platform.
These tournaments will be held globally and will be across a number of the largest esports game titles in the world. The tournaments will be open to all gamers including other teams, amateurs, semi-pro, and pro players.
“Team Secret is consistently recognised as thought-leaders of the industry and is regularly featured in mainstream media stories about the esports category growth and development such as their CEO’s recent appearance on CNBC’s Squawk Box,” the company said.
Mogul and Team Secret have entered into a revenue-share arrangement with respect to the fan membership subscription model, where Mogul will pay Team Secret between 40 per cent and 45 per cent of the fan membership fees, based on the number of monthly subscribers.
The fan membership subscriptions benefit Team Secret by creating a new strong revenue source for the team, and for Mogul represents a further monetisation of its world-class technology.
Fans who sign up with Team Secret’s Branded Hub will receive member benefits including cash and ‘money can’t buy experiences’.
Mogul’s Chief Marketing Officer Mark Warburton says this is an exciting time for Mogul.
“Not only is Team Secret a top team to partner with, but this signifies our ongoing worldwide expansion and reach with a major esports partner and is a key step in broadening our global network,” he said.
“We’re focused on building partnerships with three types of customers; video game publishers, esports teams and esports organisers. What this partnership with Team Secret means for Mogul is, we are now further executing a critical step in building our presence with esports teams globally,” he added.
Team Secrets CEO John Yao says the team is excited with the opportunity to get closer their fans and run their own branded tournaments.
“Team Secret identified an opportunity where we wanted to engage with our community and run community focused tournaments and value added memberships, but we did not have the right platform or partner to do so,” John said.
“Our partnership with Mogul delivers a great solution through their technology, platform and team to solve for this,” he added.
Mogul and Team Secret expect to launch the new hub within the next 60 days. The branded hub will include easy access to Team Secrets media content such as game streams and will provide access to exclusive content for paid members.