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EVE Investments (ASX:EVE) busy bees ahead of worldwide launches

Consumer
ASX:EVE      MCAP $5.274M
15 April 2021 12:40 (AEDT)

Source: Meluka Australia

EVE Investments (EVE) is preparing for a hive of activity with its honey products launching around the globe.

The health and wellness company is preparing to launch new products in Northern California, Japan and Australia over the next two months.

Northern California

In January, EVE announced that two of Meluka Honey’s products will be sold in a large American supermarket chain Whole Foods Market.

The products include Organic Raw Native Honey and Organic Raw Native Honey
infused with Tea Tree.

Both products have completed all the required processes to be included in Whole Foods store’s planograms.

The honey will be in all 48 Whole Foods stores in the North-Western California network. The first purchase order is expected within a month, with the stores expected to be stocked by the end of June.

“This milestone builds on the success the company has been seeing on the Amazon platform in the U.S. market,” EVE said.

Japan market

The company’s first shipment into Japan is expected to clear customs this week. The honey products will then be transferred into the Japan Amazon network for sale, expected to be completed by the end of April.

The launch on Amazon Japan is the fourth consumer market added following Australia, the United States and Canada.

Australia

Two new products will also launch in Australia this month. These products are extensions to existing product lines and include apple cider vinegar infused with raw honey and a raw honey probiotic concentrate with tea tree.

Both of these products will be launched in international markets in the next quarter.

On the market today, Eve is in the grey and trading at 0.6 cents per share at 11:24 am AEST.

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