- There’s a hive of activity at health and wellness company Eve Investments (EVE) as the company takes its Meluka Australia honey range worldwide
- After making Amazon U.S.’s top 20 honey bestsellers, Eve launched the organic honey range on Amazon Canada last month
- Now, Eve is hoping to launch the range in Germany and the U.K. markets by early next year
- Additionally, sales in China are doing so well that Yandi Biotech’s wholesalers have completely sold out of all Meluka Australia honey stock
- Eve’s shares are up just over 11 per cent and trading for one cent
There’s a hive of activity at health and wellness company Eve Investments (EVE) as the company takes its Meluka Australia honey range worldwide.
Meluka Australia launch
EVE launched its Meluka Australia organic honey range on Amazon in Canada last month. The range did well in the U.S., with strong sales and positive reviews providing leverage and validation when entering new markets like Canada.
Meluka Australia did so well in the U.S. that it was ranked in top 20 best sellers of honey on Amazon U.S. The range saw a massive uptake in March and April when COVID-19 began to spread globally.
“Meluka Australia has developed a market-leading differentiated offering that is delivering sales growth in our core target markets. The success in these markets is providing good leverage for our expansion into other markets that we have identified as priorities,” Managing Director Bill Fry said.
European expansion
To seek brand awareness and drive sales growth across Europe, Eve will appoint a specialist European-based Amazon consulting company to manage Meluka Australia’s advertising and customer communication.
Eve is initially targeting the Germany and U.K. markets before broadening its reach to other European countries.
“The expansion into U.K. and Europe builds on the four successive quarters of growth the company has recorded. By investing in its core product offerings and new market development the company can continue to scale and grow its operations,” Bill added.
Meluka Australia is currently preparing product shipments to Europe ahead of the Amazon launches which are expected early next year.
Demand in China
EVE has been informed by distribution retailer, Yandi Biotech, that its wholesalers have completely sold out of all Meluka Australia honey stock during the recent China Singles’ Day event on November 11. This event is the largest retail and online shopping day in the world.
China received its first-ever shipment of Maluka Australia products in March this year and, since then, the customer response has exceeded Eve’s expectations.
Yandi also confirmed recent shipments of raw honey, tea tree honey and tea tree oil have arrived in China. Yandi plans to launch the tea tree honey and tea tree oil products across its distribution network in December 2020, alongside the raw honey product.
2020 harvest yield increase
The tea tree oil is harvested at Jenbrook’s Robyndale and Jendale farms in New South Wales.
The harvest from the Robyndale farm was completed last month and it exceeded last year’s yield by 13 per cent. Jenbrook will now progress with wildcrafted harvesting that is set to begin on its Jendale property. This will provide an important source of continued tea tree oil supply during the next six months.
Eve’s shares are up 11.1 per cent and are trading for one cent at 10:30 am AEDT.