Blue Dinosaur bar. Source: Blue Dinosaur
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  • Forbidden Foods (FFF) makes “significant progress” in the sales and international expansion of its Blue Dinosaur range
  • Online sales of Blue Dinosaur products increased 110.9 per cent to $73,000 year-on-year for the month of November
  • The Blue Dinosaur bite range has now been rolled out across Coles stores in Australia — except for WA, which is now anticipated in January 2023
  • Blue Dinosaur has been granted halal certification, paving the way for expansion into Malaysia and Indonesia
  • The company has also now completed its integration work with US distribution partner KeHE
  • FFF last traded at 4.6 cents on Friday, December 2

Forbidden Foods (FFF) on Friday reported online sales of its Blue Dinosaur range in November increased 110.9 per cent to $73,000 compared to the same time last year.

The boost, which the company largely attributed to Black Friday sales and Cyber Monday promotional events, is just one of Forbidden’s recent updates on its sales growth and international expansion.

The company has now also rolled out its Blue Dinosaur bite range in Coles stores across Australia, with the ‘bite’ range now being stocked in Coles’ Food to Go sections.

FFF said feedback suggested buyer interest was exceeding expectations.

However, the rollout of the products in Western Australia has been delayed and is now expected in January 2023.

Blue Dinosaur has now been granted halal certification from the Islamic Coordinating Council of Victoria, paving the way for the company to expand into Malaysia and Indonesia.

Over in the US, the first sample purchase order for Blue Dinosaur stock has been secured, and additional orders from large retail groups are anticipated soon.

Forbidden Foods said its integration work with US distribution partner KeHE was now complete.

“The company has made significant progress in the recent weeks, which has laid a very strong foundation for the international expansion and sales growth of Blue Dinosaur,” said Forbidden Foods CEO Marcus Brown.

“Following an ongoing review of marketing initiatives and eCommerce channel optimisation, the company has achieved a strong increase in Australian online sales, which are expected to increase during the busy Christmas period.

“This is complemented by ongoing product uptake across major Australian retail stores and ranging in much higher foot traffic sections of supermarkets.”

FFF last traded at 4.6 cents on Friday, December 2.

FFF by the numbers
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