Blue Dinosaur bar. Source: Blue Dinosaur
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  • Forbidden Foods (FFF) secures a 57 per cent increase in the number of products sold in WHSmith stores
  • As part of an extended agreement, FFF’s Blue Dinosaur products will be expanded, growing from seven to 11 products stocked, including snack and peanut butter bars
  • There are no minimum order volumes specified in the contract, and stock will continue to be drawn from FFF’s existing distribution networks
  • FFF says it will now work with WHSmith to execute the rollout of new products and related marketing activities
  • Forbidden Foods shares are up 7.14 per cent and trading at 1.5 cents at 2:16 pm AEST

Forbidden Foods (FFF) has secured a 57 per cent increase in the number of products sold in WHSmith stores.

As part of an extended agreement with WHSmith, FFF will see an increase in its number of Blue Dinosaur products sold, growing from seven to 11 products ranged. The products will include snack bars, protein bars, peanut butter bars and bites.  

Forbidden Foods has agreed to a tailored promotional program with WHSmith, along with other marketing initiatives, including preferential product placement to accelerate sales in-store.

There are no minimum order volumes specified in the contract, and stock will continue to be drawn from the company’s existing distribution networks.

“The company has a longstanding relationship with WHSmith, and we have worked closely together to increase our product offering through their network of over 50 stores here in Australia,” Forbidden Foods CEO Marcus Brown said.

“The extension of the range solidifies the presence of Blue Dinosaur on-shelf and confirms the product offering continues to resonate well with consumers.”

The CEO told investors FFF would now work with WHSmith to execute the rollout of new products and related marketing activities.

WHSmith is a global retailer in convenience, with over 1300 stores across the globe, including 50 in Australia — predominately in major airports.

Forbidden Foods shares were up 7.14 per cent and trading at 1.5 cents at 2:16 pm AEST.

FFF by the numbers
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