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Forbidden Foods (ASX:FFF) launches plant-based edible baby oils in China, Australia

Consumer
ASX:FFF      MCAP $3.181M
21 May 2021 12:20 (AEST)

Source: Forbidden Foods

Forbidden Foods (FFF) has launched a new range of plant-based edible baby oils under the FUNCH brand.

Launched in 2012, FUNCH provides baby and family food products made from clean and healthy ingredients.

Its range includes snack balls, raw slices, protein balls and baby purees.

These edible baby oils were formulated in partnership with Forbidden Foods’ trade partner Alibaba based on research trends at its e-commerce Tmall Global store.

These products include DHA Omega-3 which helps elevate cognitive growth, visual developments and protect against allergies in children and infants.

These baby oils have launched in Australia online via the FUNCH website and in China on Forbidden Foods flagship FUNCH Tmall global store.

“Developing the range of FUNCH edible oils was an exciting opportunity for the Forbidden Foods team to incorporate trends from overseas into a new product category whilst maintaining our commitment to Australian ingredients and focus on maximising nutrition,” FUNCH Product Manager Lisa Bourne said.

“The growing mainstream appeal of plant-based products is driving expansion into more market categories, and the use of plant-based oils in the baby seasoning category will deliver significant upside within the mature edible oil sector,” she added.

Forbidden Foods is up 3.23 per cent on the market and shares are trading at 16 cents at 12:28 pm AEST.

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