- Forbidden Foods (FFF) provides an update regarding the performance of Blue Dinosaur following the acquisition in October 2021
- Since the acquisition, Blue Dinosaur launched a new range of vegan protein bars consisting of Peanut Butter & Mylk Choc, Peanut Butter & Caramel Choc, and Peanut Butter & Jelly
- Additionally, Blue Dinosaur was on exhibition at the Natural Products Expo West in Anaheim, California
- The Natural Products Expo West is the largest trade show for the North American natural and organic products industry, drawing distributors from Walmart, Aldi and 7-Eleven
- Forbidden Foods ends the day in the grey with shares trading at 13.5 cents
Forbidden Foods (FFF) has provided an update regarding the performance of Blue Dinosaur following the acquisition.
On October 1, Forbidden Foods announced it had acquired the plant-based bar and snacking company for $4 million.
FFF said the acquisition is expected to significantly transform its revenue footprint and provide the opportunity to accelerate international growth.
Since then, Blue Dinosaur launched a new range of vegan protein bars consisting of Peanut Butter & Mylk Choc, Peanut Butter & Caramel Choc, and Peanut Butter & Jelly.
The range will use industry-leading zero waste packaging, marking a significant milestone as Blue Dinosaur is now the first snack bar brand with home compostable wrappers.
From May, Blue Dinosaur’s vegan protein bars will be available in more than 300 Chemist Warehouse stores across Australia.
This is expected to generate revenue of $200,000 over the next 12 months.
Additionally, Blue Dinosaur was on exhibition at the Natural Products Expo West in Anaheim, California.
The Natural Products Expo West is the largest trade show for the North American natural and organic products industry, drawing distributors from stores such as Walmart, Aldi, 7-Eleven and Costco, just to name a few.
In response to the exhibit, Forbidden Foods is in the process of executing four different brand brokers to represent Blue Dinosaur to key retailers in the US market.
“As anticipated, the acquisition of Blue Dinosaur has been transformative for Forbidden Foods, providing scale and international exposure for our broader portfolio of health-based food products,” Co-Founder and CEO Marcus Brown said.
“The Blue Dinosaur brand continues to resonate strongly amongst the active and health-conscious millennial demographic who are inclined to choose plant-based and natural food products for themselves and their families, further boosting Forbidden Foods offering and penetration into the rapidly growing global plant-based foods market.”
“We see a significant opportunity for health-based snack bars such as Blue Dinosaur in the US and we are poised to rapidly scale the brand in the region via our manufacturing and distribution partners.”
Forbidden Foods has ended the day in the grey with shares trading at 13.5 cents.