- Beverage company Founders First (FFL) has appointed former Coles Marketing Manager, Yolanda Uys, as its Marketing Director
- Yolanda has spent the last three years with the supermarket giant and successfully relaunched the Liquorland and Vintage Cellars brands
- Additionally, the company has provided a brief update for its first-quarter results
- The company reported an increase of 96.4 per cent in its wholesales of beer over the previous corresponding period
- Founders First also saw a 117 per cent growth in its wholesale spirits business
- Further details on the first quarter performance will be included in the quarterly business update, which is expected to be released in October
- On market close for the day, Founders First is in the grey and trading for 37.5 cents per share
Founders First (FFL) has appointed former Coles Marketing Manager, Yolanda Uys, as its Marketing Director following a positive start to the 2021 financial year.
Yolanda will be the company’s new Marketing and Innovation Director after spending the last three years with supermarket giant Coles, where she successfully relaunched the Liquorland and Vintage Cellars brands.
She is a highly experienced marketer in liquor retailing. Before to Coles, she was Head of Marketing for Dan Murphy’s for five years where she led projects such as the Dan Murphy’s Loyalty Program, and The Dan Murphy’s Cellar on Chapel Street.
Managing Director and CEO, Mark Haysman, is thrilled with the appointment.
“Yolanda brings a wealth of industry knowledge, experience and diversity having worked not only here in Australia but abroad in South Africa, London, Barcelona and Budapest, building world-class brands across both retail and fast-moving consumer goods (FMCG),” he said.
“With Yolanda’s passion for building people and teams, and her proven track record in delivering ambitious marketing strategy outcomes, both in a physical and digital sense, we can’t wait to see what we can achieve together,” he added.
Additionally, the company has provided a brief update for its first-quarter results. There was over 96.4 per cent grown in wholesale beer for the quarter over the previous corresponding period. Founders First also saw a 117 per cent growth in its wholesale spirits business.
There have been positive signs at its venue operations, with the exception of Victoria, with trading levels back at 60 to 80 per cent pre-COVID-19 levels.
Further details on the first quarter performance will be included in the quarterly business update, which is expected to be released in October.
On market close for the day, Founders First is in the grey and trading for 37.5 cents per share.