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Future First Technologies (ASX:FFT) hits landmark 1M unique visitors on rural real estate website

Industrial
ASX:FFT
12 May 2021 15:30 (AEST)

Future First Technologies (FFT) has seen one million unique visitors to its website in the past twelve months.

Farmbuy.com is FFT’s wholly owned real estate website listing commercial agricultural properties and rural lifestyle properties for people looking to more out of more densely populated cities.

Properties listed on Farmbuy.com have an estimated total value in excess of $1.5 billion. The company has seen an increase in audience numbers, with unique visitors to the website up 107 per cent year on year.  The company’s unique audience is now generating almost seven million page views per annum.

To improve the value proposition to advertisers, the company invested in further upgrades to the website during Q3 of the 2021 financial year, updating its photo gallery and overhauling how listings and advertising revenue streams integrate.

On the back of the strong growth in traffic on Farmbuy.com, the company has launched its sister website, goregional.com.au. The website was created to assist Australians in making the move from metro to regional areas.  

The website offers over 12,000 properties for sale or lease and is integrated with seek.com.au to display more than 70,000 regional jobs.

The increases in audience traffic on the website is driving an increase in the number of quality leads flowing to real estate agents.

Additionally, the company signed PFG Australia as its first key advertising partner in the machinery category.

The company says it will continue to focus on building a highly targeted and engaged audience, which will translate into a strengthened revenue pipeline.

FFT anticipates an annualised revenue run-rate in excess of $1 million by Dec 2021.

Future First Technologies is up 4.48 per cent, trading at 7 cents at 2:10 pm AEST.

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