Gooroo Ventures Limited has signed a partnership agreement with Lexer, an Australian-based Customer Data Platform.
Lexer’s platform turns fragmented data into ‘enriched’ customer profiles. It uses advanced analytics to improve decision-making, customer service, and marketing effectiveness.
The a allows Lexer to implement Gooroo ColourGrid segments within its platform, and sell Gooroo ColourGrid segments to its clients across Australia and the United States.
The Gooroo ColourGrid is a data-driven tool which provides employers with knowledge on candidates and how they align with Gooroo’s culture. For the individual/candidate, the ColourGrid lets them know how suitable they are to the specific job and the organisation.
This Agreement is the first time Gooroo Marketing Solutions has been applied to a Customer Data Platform, which makes it a huge milestone for the Company.
Gooroo’s ColourGrid segments will deliver targeted advertising allowing for increased advertiser return on marketing spend through conversions and sales.
Greg Muller, CEO of Gooroo claims Gooroo’s objective is “to collaborate with and embed ourselves in international platforms which are leaders in their field. Lexer understands that data without meaning is less effective. This partnership provides Lexer with the opportunity to now offer the new capability to its current and prospective customers, further differentiating their platform in the market,” Muller said.
Vice President of Lexer Kristy Malik, states the “partnership represents a fantastic opportunity for Lexer to drive even greater value to clients through enhanced customer analytics and improved segmentation and targeting.”