- Online retailer Harris Technology (HT8) launches HT Home to expand into the household category
- HT Home marks the first new category launched by HT8 besides its flagship Technology eCommerce site
- HT Home offers more than 2200 household products with products to also be listed on major marketplaces such as Amazon and eBay
- Now that HT Home has launched, HT8 will begin marketing to increase traffic with the likes of direct and external email campaigns, social media and search optimisation
- Shares in HT8 are up four per cent on the market and are trading at 2.6 cents on market close
Online retailer Harris Technology (HT8) has launched HT Home to expand into the household category.
HT Home marks the first new category launched by HT8 besides its flagship Technology eCommerce site.
HT Home offers more than 2200 household products with products to also be listed on major marketplaces such as Amazon and eBay.
In September 2021, HT8 partnered with local importers to expand into the household product market and delivered recurring sales at attractive margins with low inventory hold times.
Despite the increasing cost of living expenses, sales for items in the household category totalled $311,000 for the three months ending July 31, 2022.
Now that HT Home has launched, HT8 will begin marketing to increase traffic with the likes of direct and external email campaigns, social media and search optimisation.
“Adapting to changes in the eCommerce sector, Harris Technology identified this opportunity for household products as a category that has been underserved by online channels,” CEO Garrison Huang commented.
“Since commencing our trial in September 2021 of products commonly required in all Australian homes, we have been pleased with the sales.
“Increasing sales from our own channels is one of our strategies to increase the overall margin so we are very excited to launch HT Home as the newest channel of the Harris Technology eCommerce network.”
Shares in HT8 were up four per cent on the market and were trading at 2.6 cents on market close.