- IncentiaPay (INP) signs its first major agreement with digital payments company Verrency Australia
- The agreement is structured as a binding term-sheet and will integrate INP and Verrency’s platforms to allow Verrency to distribute INP’s merchant content to end-customers of its institutional clients
- As a result of the integration, INP will have transaction-linked revenue exposure each time a card holder transacts and uses a linked card at an INP merchant
- INP shares are up 20 per cent, trading at 1.8 cents at market close
IncentiaPay (INP) has signed its first major agreement with digital payments company Verrency Australia for its Seamless Rewards B2B2BC business.
The agreement, structured as a binding term-sheet, will integrate INP and Verrency’s platforms to allow Verrency to distribute INP’s merchant content to end-customers of its institutional clients through an Application Programming Interface (API).
As a result of the integration, INP will have transaction-linked revenue exposure each time a card holder transacts and uses a linked card at an INP merchant.
IncentiaPay’s Seamless Rewards program offers Card Linked Offer-compatible Merchant content services that are provided via channel partners, such as Verrency, and Enterprise Loyalty program operators such as banks or other enterprises.
INP Seamless Rewards Merchants will have exposure to a large audience to increase footfalls to their business.
“This agreement will not only provide INP with significant distribution of its Seamless Rewards merchant offer content but is validation of our stated strategy and is the first step utilising the company’s extensive merchant asset base to diversify our revenue base and offers us transformational growth potential,” INP CEO Ani Chakraborty said.
INP shares were up 20 per cent, trading at 1.8 cents at market close.