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Infomedia (ASX:IFM) wins Ford Europe contract

Technology
ASX:IFM      MCAP $636.9M
05 November 2020 04:00 (AEST)
Infomedia (ASX:IFM) - CEO & Managing Director, Jonathan Rubinsztein

Source: CRN Australia

Infomedia (IFM) has signed a strategic partnership with Ford Europe to provide the next generation of its Microcat electronic parts catalogue (EPC) in Europe.

Over five years, the contract will bring in a revenue of approximately $14 million.

The agreement has been secured ahead of Infomedia completing its next-generation integrated parts and services platform, which is aimed to be rolled out by the end of the year.

The EPC has been labelled as a critical aftersales software that identifies the exact part and pricing of those car parts for every vehicle. It is based on the vehicle identification number, which allows dealers to provide timely, efficient and cost-saving benefits to customers.

Infomedia is a leading software provider in parts, service and data insights to the global automotive industry.

Over the last four years, the company has been investing in its global platform to ensure its system, architecture and resources would support global growth. Pleasingly, the new next-gen platform is the final stage of that strategy.

“The win with Ford Europe demonstrates how Infomedia will continue to take advantage of significant change impacting the global automotive industry with innovative technology solutions,” CEO Jonathan Rubinsztein said.

“This is an exciting win for Infomedia and heralds in a new era for our next-gen EPC platform, as the innovation and functionality of the platform differentiates Infomedia from its peers by taking an essential but siloed reference tool and turning it into an integrated parts selling platform,” he added.

Additionally, Infomedia will be holding its Annual General Meeting next Wednesday (November 11).

At market close, Infomedia is up 10.5 per cent and is trading for $1.69 per share.

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