PriceSensitive

Invigor Group (ASX:IVO) partners with SMEG

Consumer, Technology
ASX:IVO
03 April 2020 18:17 (AEST)

Sourced: Shutterstock

Invigor Group (IVO) has secured a contract with SMEG Australia to provide its Consumer Electronics Pricing Insights solution.

This contract will give SMEG access to all of Invigor’s competitive pricing and marketing data technologies.

Invigor will provide its solution to SMEG for a one year term and the opportunity exists for a one year extension period.

The company is expected to receive revenue between $90,000 and $130,000.

“The timing of the deal is exceptional given the current COVID-19 crisis and the catastrophic impact on the economy,” Invigor Executive Chairman Gary Cohen commented.

“This is a clear endorsement of Invigor’s valuable solutions in the market and the way it can help brands and retailers alike in these difficult times,” Gary said.

Invigor is a leading data analytics and insights company with operations spanning across Australia, Europe and the Asia-Pacific.

Its pricing insights solution uses competitive intelligent data which collects and analyses information from retail websites to give tailored and detailed reports.

These reports highlight which products can have the prices raised while still remaining the cheapest, or which can be lowered to increase competitiveness.

It also helps brands by outlining how those with similar products are undertaking marketing.

This enables them to give the product better exposure which results in increased sales.

“We are look forward to working with SMEG and being part of a great Australian success story for this iconic brand and company,” Gary added.

Invigor shares have been steady since October 28, last trading for 2.5 cents each in a $3.801 market cap.

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