Invigor has signed a partnership deal with Retail Drinks Australia. The deal mandates for Invigor to be the exclusive provider of data insights across promotions, products, loyalty, and competitive pricing.
Invigor operates in data intelligence and provides cross-market advertising solutions to clients. Retail Drinks Australia is an industry body for over 6,600 liquor retailers across Australia.
Invigor reports the retail liquor industry is worth $17.5 billion. Invigor CEO Gary Cohen says the deal highlights increasing client interest in the company’s offered services.
“This partnership is an acknowledgment that Invigor’s solutions provide a point of difference when it comes to Pricing and Loyalty solutions for the retail sector,”
“[The deal] aims to benefit all liquor retailers in Australia, providing more visibility of store performance, whilst also understanding their customers’, and helping them make more data-driven buying and promotions dialogue with their suppliers,” Cohen said.
Last year in November, Invigor signed a pricing contract with Carlton brewers and United Breweries.
Invigor also signed partnerships in the last two years with Moët Hennessy Australia, Accolade Wines, and Pernod Ricard Australia.
Cohen said, “This contract continues the strong pipeline of new business wins and we look forward to updating shareholders with further progress accordingly.”