- Keytone Dairy (KTD) has launched a new, vegan, ready-to-drink protein product range called Tonik Plant
- The six flavour range has been developed to meet the growing demand for plant-based foods and healthy snacks
- Initially, the range will be sold nationally in independent supermarkets, as well as at Anytime Fitness and Snap Fitness
- Keytone has received its largest order so far from Walmart China which totals more than $1.1 million
- Importantly, Keytone has been classified as an essential food manufacturer since Victoria entered stage four lockdowns
- Company shares are up 2.33 per cent and are trading for 22 cents
Keytone Dairy (KTD) has launched a new, vegan-based, ready-to-drink protein product range called Tonik Plant.
Following the creation and roll-out of the Tonik brand last year, Keytone’s product development team has chosen to delve into its first plant-based, ready-to-drink protein shake.
Tonik Plant has been developed in response to a growing demand for plant-based health products. In particular, it hopes to capitalise on a number of the top global food trends including vegan foods and healthy snacks.
“We are extremely excited to launch Tonik Plant and have been overwhelmed with the positive feedback and reception received from our customers, wholesalers and distributors in relation to Australia’s first vegan-based protein shake,” CEO Danny Rotman said.
Tonik Plant has six flavours which were made at Keytone’s bottling facility in Melbourne.
Initially, Tonik Plant will be sold nationally in independent supermarkets, Ritchies IGA Group and Romeos IGA Group, Anytime Fitness and Snap Fitness.
Purchase orders
Keytone has received purchase orders from Walmart China for more than $1.1 million. The orders will be produced in Christchurch, New Zealand and are due to be delivered in October.
Importantly, this order is the largest Keytone has received so far and is 1.3 times larger than Walmart’s previous order.
Walmart China placed an order for milk powders under its Sam’s Club brand, which has 26 stores throughout China.
Walmart China reportedly has an “ambitious” growth plan for Sam’s Club stores following COVID-19. Specifically, it aims to quadruple Sam’s Club to over 100 stores in the next few years.
Keydairy.co
Keytone has just launched its direct-to-consumer milk powders website, keydairy.co. On this e-commerce website, the company will sell its KeyDairy Whole and Skim Milk Powders through a new distribution channel.
The KeyDairy product range will continue to be rolled out as products and packaging are redesigned and released to the market.
Trading during COVID-19
Despite Victoria entering stage four lockdowns, Keytone has reaffirmed its status as an essential food manufacturer as categorised by the Victoria State Government.
The company will continue operations while taking the necessary precautions with production and administration staff who cannot work remotely.
All of Keytone’s other facilities across New Zealand and New South Wales continue to operate normally.
Company shares are up 2.33 per cent and are trading for 22 cents each at 11:12 am AEST.