PriceSensitive

KNeoMedia (ASX:KNM) approved to enter U.S. homeschooling market

Technology
ASX:KNM      MCAP $3.066M
14 January 2021 13:15 (AEST)

Online education publisher KNeoMedia (KNM) has secured an agreement for their product to enter the large U.S. homeschooling market.

KNeoMedia is a software-as-a-service education publishing company delivering digital learning programs and assessment tools to global educational markets via a story-based learning portal KneoWorld.

After an extensive six-month review of the KneoWorld platform to validate the technology’s teaching and learning attributes, the company’s eLearning platform has been accepted by prestigious United States reseller, the Home School Buyer Co-Op.  

With over 280,000 participating families, the Homeschool Buyers Co-op is the world’s largest buyer’s club for home educators, predominantly focused on the United States, with many of the products they offer winning national awards.

This approval adds a new and potentially large sales channel for the company, given the rise in homeschooling occurring in the U.S.

This sales channel is in addition to the ‘Connect All Kids’ education initiative, and the company’s direct-to-school sales.

Potential sales volumes have not yet been forecast, however, the publisher remains optimistic about the take-up.  

The acceptance onto the reseller platform comes after many months of homeschool testing and relevant content creation to provide a homeschool experience aligned with stringent U.S. education standards, delivering online and offline lessons and activities for students.

“More third party networks are opening up to us, particularly in the United States, and we are pursuing more reseller agreements to broaden demand and visibility for KNeoWorld. Our focus is to build multiple sales and distribution channels for KNeoWorld throughout the U.S. so we achieve much greater critical mass,” said Chief Executive Officer, James Kellett.

“We expect to announce more agreements with government agencies and not for profit groups very soon and we are intent on fully capitalising on the changing delivery of educational content by offering online, offline and in the classroom and at home education solutions.”

KNeoWorld will be available for sale on the HSCO platform next week on commercial terms favourable to both parties.

KNeoWorld shares are up 6.25 per cent, trading at 1.7 cents at 12:35 pm AEDT.

Related News