- Linius Technologies (LNU) has teamed up with the Australian National Basketball League (NBL) to offer a personalised TV channel for fans
- NBL fans can now build their own personalised TV channel via the NBL website, inputting their own preferences like favourite team, players and matches
- Linius will receive a recurring monthly fee from the NBL, as well as a share of sponsorship and advertising income
- The company says this is a ground-breaking moment for TV viewership, which will greatly assist the active marketing of the solution to other sports leagues
- Linius is up 10.8 per cent, trading at 4.1 cents
Linius Technologies (LNU) has teamed up with the Australian National Basketball League (NBL) to offer a personalised TV channel for fans.
NBL fans can now build their own personalised TV channel via the NBL website, inputting their own preferences like favourite team, players and matches. A new video content stream will then be created, which users can edit and share to gain followers.
According to Linius, this is the first service of its kind in the world, with no other known technology able to deliver personalised TV channel with viewers dictating the content.
The NBL says it will be launching the service with its most up-to-date video content, including all of the current season’s games, players and coach interviews, plus additional content as it occurs. Historical content from past seasons will also be added in the near future.
Linius will receive a recurring monthly fee from the NBL, as well as a share of sponsorship and advertising income. Aggregate revenue is dependent on the level of that income and uptake of the service.
The company says this is a ground-breaking moment for TV viewership, which will greatly assist the active marketing of the solution to other sports leagues.
“After many COVID-related delays we are delighted to see the 2021 NBL season underway,” said Linius CEO Chris Richardson.
“We are equally thrilled with what really is a ‘gold standard’ deployment of personalized TV via the Linius Sports Solution. Whilst the revenue to be generated from commencement of the service is pleasing, the real significance of the launch of the Linius Sports Solution in market is that it will greatly assist in generating new sales of the technology to new clients globally.”
Linius has bounced up 10.8 per cent, trading at 4.1 cents at 10:35 am AEDT.