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Nuheara (ASX:NUH) expands into the US

ASX News, Technology
ASX:NUH
16 February 2022 12:02 (AEDT)
Nuheara (ASX:NUH) - Co Founder and CEO, Justin Miller

Source: Nuheara

Nuheara (NUH) has expanded its US operations in a bid to take advantage of new medical device opportunities in the regulated hearing industry in America.

As such, the company is set to open a new US operational centre in Bellevue, Washington. This location is on the edge of Seattle, which is considered a major technology and medical device hub in the US.

The news comes with the promotion and hire of key executives, including John Luna being promoted to President Americas alongside his existing role of Chief Revenue Officer, effective immediately. Tony Sulsona has also been appointed to the role of VP Sales and Marketing.

With the company’s pending FDA 510K submission plans expected by the end of March, and the subsequent ability to sell an FDA-cleared hearing aid in the US in the back half of this calendar year, Nuheara said it created the operational centre to allow it to capitalise on growth opportunities that lie ahead in the US. This includes medical devices, expanding retail presence, and growing investment interest.

“As a medical device company focused on the US market, we recognised the need to ramp up our capabilities across medical device sales, marketing and customer service,” Nuheara Co-founder, Managing Director and CEO Justin Miller said.

“Nuheara is now better positioned to take advantage of the US market opportunity, led by John and Tony who together have more than 60 years’ experience successfully building medical and consumer product companies in the hearing industry in the US.”

Meanwhile, Nuheara co-founder David Cannington has announced his retirement as Chief Marketing Officer. However, he will remain on the board as a Non-Executive Director.

“David has been a key member of the team since Nuheara’s inception, and we’re all proud of the many achievements he has led,” said Justin Miller.

“While I’m sad to see him retire and will no longer work with him on a day-to-day basis, I’m delighted that David will be continuing his involvement as a Non-executive Director.”

Nuheara was trading steady at 1.5 cents at 11:57 am AEDT.

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