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Nuheara (ASX:NUH) fulfils backorders for smart hearing device

Technology
ASX:NUH      MCAP $21.75M
22 January 2021 00:15 (AEST)
Nuheara (ASX:NUH) - CEO & Managing Director, Justin Miller

Source: Business News

Nuheara (NUH) has fulfilled all outstanding backorders for its flagship product, the IQbuds MAX.

Headquartered in Perth, Nuheara develops smart hearing technology, offering multi-functional, personalised intelligent hearing devices to augment a person’s hearing.

The IQbuds MAX are wireless, noise cancellation earbuds, which allows users to connect hands free with their voice-enabled smart devices.

The IQbuds MAX were announced at CES 2020 and launched shortly afterwards, but supply was disrupted by COVID-19 related lockdowns and supply chain impacts.

Despite the setbacks, Nuheara received strong demand for the earbuds via its direct-to-consumer online channel, with over 5000 units ordered in the first six months.

The product is now freely available for purchase and immediate shipping from the company’s four warehouses, located in Australia, U.S., U.K. and China.

“Over the past 12 months since launching IQbuds MAX, we have made continual performance improvements across our entire supply chain. This has all been done remotely, away from our manufacturing plant in Malaysia due to the impact of COVID-19,” said CEO Justin Miller.

“Despite the product being in continual backorder through this period, our new orders continued to grow. Now, with instant shipping, we will have expeditated efficiency and a stronger offering for our direct-to-consumer sales”.

Nuheara are up 6.42 per cent, trading at 4.9 cents at 12:33 pm AEDT.

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