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Openpay (ASX:OPY) breaks into veterinary markets

Finance
ASX:OPY
22 March 2021 10:20 (AEST)
Openpay (ASX:OPY) - CEO, Michael Eidel

Source: Finfeed

Openpay Group (OPY) has entered into the U.S. and U.K. veterinary markets via new partnerships with cloud-based practice management software platform ezyVet.

ezyVet is designed for veterinary professionals and supports clinical data across the workflows of over 40,000 licensed users and 2000 practices across several countries. More than 1200 are in the U.S., accounting for 25 per cent of the veterinary cloud software market in the U.S.

Under the agreements, Openpay will be integrated as a payment option within the ezyVet vet practice management software and will introduce vet practice clients to Openpay, allowing pet owners to spread the cost of their veterinary procedures and treatments.

Openpay plans on the ezyVet platform are expected to be made available in the U.K. before the end of the 2021 financial year with similar plans to follow in the U.S. by early 2022.

According to the company, this agreement delivers on Openpay U.K.’s strategy to expand upon its strong critical mass of customers in retail.

“We launched with ezyVet in September last year in Australia to enable pet owners and their fur babies to access Openpay. With a surge in the number of pets being brought into families through COVID-19 lockdowns, this relationship really took off as people sought smarter ways to budget and pay for pet care,” said Openpay CEO Michael Eidel.

“We’re delighted to be taking the successful model and trusted partnership with ezyVet to our U.S. and U.K. operations. This is an important milestone for us – it signifies our first significant US partnership and our entry into the UK healthcare vertical.”

According to Openpay USA CEO and Global Chief Strategy Officer, the U.S. is forecast to spend roughly$65 billion on veterinary services this year, with each owner expected to spend an average of around $1785 on their dogs alone.

Openpay is trading flat at $2.69 at 10:25 am AEDT.

     
 

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