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PlaySide Studios (ASX:PLY) teams up with Netflix for game development

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ASX:PLY      MCAP $344.7M
12 December 2022 09:49 (AEST)

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PlaySide Studios (PLY) has seen its shares rise after announcing it has teamed up with streaming giant Netflix.  

The company has penned a game license and publishing agreement with Netflix, which will see it bring its Dumb Ways To Die intellectual property to the Netflix Games service. This will come via the development of Dumb Ways To Survive, a survival-based interactive entertainment product for mobile.

“We are thrilled that Netflix sees value in this IP and we are excited to join forces with them in bringing Dumb Ways to Survive to its subscriber base,” PlaySide General Manager, Dumb Ways, Ben Kelly said.

Through the deal, PlaySide will receive a licence fee, of which a portion will be paid out over the development of the game, and will provide live support after the product’s launch.

The agreement stipulates that any license fee payments due during the development of the game will be received at agreed milestones, which are consistent with industry benchmark requirements for progressing the game to launch.

The game development is expected to begin in January.

PlaySide Studios was up 7.56 per cent and trading at 64 cents at 3:02 pm AEDT.

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