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PointsBet (ASX:PBH) to run sports betting in Illinois

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ASX:PBH      MCAP $226.9M
16 July 2020 14:00 (AEDT)

Melbourne-based betting company PointsBet (PBH) has received a permit to operate in the state of Illinois.

The corporate bookmaker can now run retail and online betting across the U.S. state when its partner, Hawthorne Race Course, receives a Master Sports Wagering Licence.

The Midwest state, which is home to over 12 million people, is the latest in a string of territories where PBH has launched betting programs.

Earlier this year, PointsBet also launched sports betting initiatives in Michigan and Indiana.

And on July 9, PBH kickstarted a fixed-odds betting program for horse racing in New Jersey.

Sports betting in Illinois

Since May 2018, the U.S. states have had the power to legalise sports betting. In mid-2019, the Illinois Governor introduced the state’s own betting laws.

That same year, a report on sports betting’s potential financial effects in Illinois was released.

It reckoned legalised betting could increase net gaming industry revenue by nearly US$565 million (approximately A$808.03 million) every year. It also forecast sports betting in the midwest state would create over 2500 jobs across 90 licenced locations.

PBH’s vision for sports betting in Illinois involves a “world-class, multifaceted sports entertainment venue” at the Hawthorne Race Course. The bookmaker is also looking into multiple off-track betting outlets throughout greater Chicago.

Now the all-important operating permit has been granted, PointsBet is one step closer to making that dream a reality.

PointsBet investors have reacted positively to today’s announcement, spurring the PBH share price 1.06 per cent higher to trade for $5.71 each at 1:35 pm AEST.

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