R3D Global Limited has been appointed by HORECA Marketplace as a marketing representative for the new e-commerce campaign.
Titled ‘Washoku Treasure’ this e-commerce campaign, onboard Japanese restaurants directly with suppliers through an online platform.
This partnership will provide market advisory, media distribution, marketing and PR to brands who are wanting to expand outside of Australia.
These Australian brands are onboard will be showcased in a wholesale centre in Singapore to act as a permanent display.
Starting in Sydney it will provide sustainable, cost saving and competitive advantages to participating restaurants.
Horeca will offer an omni-channel solution that covers freight forwarding, warehousing, inventory management, e-commerce management, and logistics fulfillment.
CEO of R3D Global Florence Fang hopes this partnership will help Australian brands become more well known in Asia.
“One of the most significant benefits of the use of electronic marketplaces such as this platform is the ability to connect thousands of suppliers in Japan with hundreds of restaurants in Sydney,” he said.