The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • RAS Technology (RTH) reveals that Racing and Sports and Sky Racing World have expanded their partnership
  • The partnership combines Racing and Sports’ digital automation and form data with Sky Racing World’s portfolio of international racing rights
  • This expansion will enhance the profile of Australian racing in the United States and allow wagering partners to receive accurate and automated feeds
  • The partnership will run for an initial three year period with an option to extend for a further three unless terminated earlier
  • RAS Technology is up 5.26 per cent on the market with shares trading at 80 cents

RAS Technology (RTH) has revealed that Racing and Sports and Sky Racing World have expanded their partnership.

The partnership combines Racing and Sports’ digital automation and form data with Sky Racing World’s portfolio of international racing rights that are distributed to all major US wagering operators.

US customers will be able to enjoy Sky Racing World’s coverage of Australian and International racing as well as enhanced race form coverage.

This expansion will enhance the profile of Australian racing in the United States and generate additional export income for racing bodies.

Additionally, it will allow wagering partners to receive accurate, automated feeds of form and enhanced content driving wagering turnover and participation.

“With the growth in online and mobile wagering, it is clear the preference is for data and information in digital formats that are integrated into their online wagering environment,” Sky Racing World President and CEO David Haslett said.

“The quality and depth of international racing data available via Racing and Sports will enable wagering partners to accelerate the shift to digital formats, improve the overall customer experience of their players and position themselves to target new markets such as fixed odds and sports betting.”

The partnership will run for an initial three year period with an option to extend for a further three unless terminated earlier.

“This agreement is significant and strategic as it allows Racing and Sports a rapid entry into the US market on the back of Sky Racing World international content, which is distributed to all leading US wagering operators,” Racing and Sports CEO Stephen Crispe stated.

“By partnering with Sky Racing World, Racing and Sports can considerably enhance existing pari-mutuel content offerings on the back of Sky Racing World’s distribution network and be well-positioned to offer other services when the opportunity presents.”

RAS Technology was up 5.26 per cent on the market with shares trading at 80 cents at 1:19 pm AEDT.

RTH by the numbers
More From The Market Online

Australia and New Zealand seen as top places for business

Australia has moved up the ranks in terms of its 'reputation' and ease of doing business,…
The Market Online Video

Bitcoin: what’s driving the major comeback?

Why is bitcoin suddenly making a comeback after a dormant couple of years? Watch the video above…
The Market Online Video

Market Close: Autumn’s ASX200 record breaking start

The ASX200 has closed the first day of Autumn at a new record 7745.6 points -…