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SenSen (ASX:SNS) extends contract with Crown for AI solutions

ASX News, Technology
ASX:SNS      MCAP $21.68M
17 December 2021 10:30 (AEST)

Live table game data. Source: SenSen Networks

SenSen Networks Limited (SNS) has extended a contract of sale to provide its proprietary gaming products to Crown Melbourne.

Continuing its five-year relationship with Crown, SenSen will rollout its new table game
analytics solution to Crown Melbourne.

The Crown contract provides a minimum rollout of SenSen’s technology to 40 tables, amounting to a total of $725,000 over a period of two and a half years.

The SenSen AI solutions reportedly provide casinos with real-time, accurate data about players and their activities.

It also provides a platform that could aid in supporting responsible gaming initiatives.

Ms Heather Scheibenstock, Executive Director and the head of SenSen Gaming Solutions, commented.

“SenSen has the opportunity to significantly expand its gaming footprint with an addressable market of more than 9,000 casinos globally…By removing expensive and disruptive installations, casinos worldwide can get quick and easy access to real-time data to measure and set KPIs and improve the overall customer experience.”

SenSen’s patent portfolio relating to casino table game analytics includes multiple distinct patent families with more than 30 national applications in various countries around the world.

SenSen has obtained patents in the USA, Singapore and Australia and will continue to pursue patent protection in key markets for gaming.

Subhash Challa, CEO of SenSen, commented.

“Our AI solution provides the next evolution in data analytics that helps casinos accurately match game activity to players and complements our patented chip recognition technology.”

SenSen shares are in the grey, trading at 11.5 cents at 10:30 pm AEDT.

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