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- Serko (SKO) has begun transitioning its existing Booking.com for Business customers to its new Zeno powered platform
- Zeno is a travel management application which uses intelligent technology, predictive workflows and a global travel marketplace to service the business travel market
- The transition of existing business customers to the new platform will be phased in as additional languages and regional content are added
- The majority of active users are expected to migrate within two or three months of the start of the upgrade
- Revenue from this transition is not anticipated to materially impact Serko’s revenue until the 2022 financial year
- Serko shares are down 4.63 per cent, trading at $5.77
Serko (SKO) has begun transitioning its existing Booking.com for Business customers to its new Zeno powered platform.
Serko is an online travel booking and expense management company for business. The company uses Zeno, Serko’s next generation travel management application, which uses intelligent technology, predictive workflows and a global travel marketplace to service the business travel market.
The transition of existing business customers to the new platform will be phased in as additional languages and regional content are added.
The majority of active users are expected to migrate within two or three months of the start of the upgrade.
Current Booking.com for Business users will be upgraded to the new Zeno powered experience, which builds towards the company’s goal of delivering a connected trip experience for business travellers, offering flights and ground transportation in select markets initially, in addition to the existing breadth of accommodation options.
“This is an important milestone, not only launching a highly scalable platform that caters to existing Booking.com for Business customers worldwide but marking the start of our vision to bring the connected trip experience to business travellers globally,” said CEO of Serko Darrin Grafton.
“The Serko and Booking.com teams have achieved this together under what could be considered one of the most trying years in the history of our industry and to make this happen faster than expected is a credit to the amazing teamwork on both sides.”
Revenue from this transition is not anticipated to materially impact Serko’s revenue until the 2022 financial year.
Serko shares are down 4.63 per cent, trading at $5.77 at 9:15 am AEDT.
