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Splitit Payments breaks into South East Asian market

Consumer Discretionary
ASX:SPT
21 July 2019 23:25 (AEST)

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Payment flexibility providers Splitit inked a new partnership today, that will give the company access to over 2000 new merchants in Asia.

The company signed the deal with payment service providers GHL ePayments. The three year partnership will give Splitit direct access to merchants and business in Thailand, Malaysia, Indonesia and the Philippines.

What does this mean for those merchants and customers? Splitit is part of a relatively newer breed of startups such as ZipCo and Afterpay, that function like credit cards.

Businesses that integrate these payment options offer customers the ability to pay for goods and products in increments over a later period of time.

“We are delighted to offer GHL merchants a simple way to boost sales and improve customer satisfaction by offering interest-free instalments at the checkout,” Splitit CEO Gil Don said.

“Splitit’s payment solution is a highly effective way for merchants to ease eager travellers budget woes, while increasing brand loyalty for merchants.”

GHL are major players in South East Asia, claiming to process over AUD$350 million a month from online and offline transactions. The company represents large and small merchants across a variety of industries, particularly in travel.

GHL are listed on the Kuala Lumpur Stock Exchange and is accredited by big names like Visa, Mastercard, UPI and Alipay. The company manages more than 368,000 point of sales across 20 countries.

“We are excited to add Splitit to our list of world-class payment services, enabling our merchants to offer greater payment flexibility to their consumers,” GHL CEO Danny Leong added.

“Splitit’s non-lending offering is unlike any other payment player’s and we believe this partnership will help us continue our growth as [South East Asia’s] trusted payment experts.”

Due to the announcement this morning, Splitit have undergone a healthy boost in the ASX. Share prices in SPT are trading at 55 cents a piece. This represents a premium of 8.91 per cent.

Splitit’s market cap is currently valued at $155.3 million.

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